The State Employees Recreation Association (SERA) is a non-profit organization that organizes group travel opportunities for Pennsylvania state employees, their families, and friends. SERA approached innovatech looking for complete organization rebranding services and the development of a custom Travel Management System.

As part of this project, innovatech provided a refreshed logo, complete website redesign with SEO improvements, and a back-end Travel Management System. These changes have allowed SERA to better engage with potential travelers, as well as increase trip bookings and the ease of management for board members.